Challenge
No pipeline, no process. BDRs were manually hunting for ICPs with no scoring or consistency.
Solution
OQY deployed a Slack-native outbound system inside MOAD's HubSpot - fully automated from sourcing to sequencing.
The challenges
No outbound pipeline
BDRs had no defined ICP or sourcing process. Hours were spent manually searching for prospects that rarely converted.
Research scattered across tools
Apollo, LinkedIn, Google, spreadsheets - no central system to score leads or surface the right accounts at the right time.
Cold emailing was virtually non-existent
The team had no structured email outreach in place. When emails did go out, they were one-off, untracked, and never reached the right decision-makers.
The results
Pipeline velocity
+3×
qualified meetings booked in the first 60 days
BDR efficiency
−78%
reduction in time spent on manual research per day
Reply rate
+41%
lift in cold outreach from signal-based personalisation
MOad.
"Our BDRs used to spend half their day jumping between Apollo, LinkedIn, and Google just to research one account. Now they open Slack, type a command, and everything is already there - signals, funding, recent news, scored and ready."
